Over the years XBR has stood for the best consumer TV's Sony has to offer and this year's line up is no exception. The XBR line of Full HD 1080p televisions incorporate all of Sony's latest technologies (including HDMI v1.3 features such as x.v.Color and Deep Color). Additional features like Motionflow 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And it's only fitting that your XBR make a statement not only through breathtaking picture quality, but by taking your breath away with optional color bezels. Now your LCD TV can be as distinct as your own personal style.

Change the color of your compatible 40" BRAVIA® XBR® television to match your style and décor with changeable designer color bezels.

The Sony KDL-46W3000 46" BRAVIA W-series LCD TV is a multifunction display that brings advanced video technology and design to your fingertips. The KDL-46W3000 HDTV delivers high-definition pictures with its 10-bit processing and 10-bit display for 64 times the level of color expression for billions of displayable colors. Surround sound is created by the two front speakers with S-Force Front surround without needing rear speakers. The KDL-46W3000 is equipped with an integrated ATSC tuner that accepts all HD standards. In addition, you also get CineMotion 3:2 reverse pull down, Caption Vision/Info Banner and Steady sound for your video and audio enjoyment. For your connection needs, this TV has variety of inputs like HDMI, component-video inputs as well as optical digital output. Connect your PC with the TV's 15-pin D-sub input with separate PC audio input connection.

Look no further than the KDL-46Z4100 for the most strikingly stunning and downright sophisticated HDTV Sony has to offer. With a remarkably slim bezel design, Motionflow 120Hz for the reproduction of smooth, lifelike images, BRAVIA Engine 2 and ACE for deeper blacks and crisp shadow detail, this TV's sensational design is only matched by its picture.

The Sony KDL-52V4100 52" BRAVIA V-Series LCD TV has a slim, stylish display that brings advanced video technology to your fingertips. Use it as a TV or a computer display that also enhances your room's decor with its sleek design. Bring a KDL-52V4100 home today; it's an HDTV Ready TV that delivers 1080p high-definition picture and impressive stereo sound.

Enjoy XBR performance and design in a small screen TV with this beautifully polished LCD flat panel HDTV. Experience unique features like an enhanced Xross Media Bar with 3D graphics and integrated TV Guide program information, DMex functionality that allows you to add capabilities to your TV, and BRAVIA Engine 2 for an even better picture. Add to that the sophisticated design you've come to expect from the XBR line and 1080p capability, and you'll see how you get big-screen features in a small package.

Completely change the way you see TV and movies. Sony's 1080p KDL-46W4100 with Motionflow 120Hz technology creates the standard for picture performance, with smooth, lifelike image quality that responds to the demands of even the fastest moving images with ease. Add to that unique features like the enhanced Xross Media Bar with 3D graphics and integrated TV Guide program information, built in DMex capability for optional digital modules, and other picture quality technologies like BRAVIA Engine 2 and ACE contrast enhancement, and you can see why we call the W-series the standard in 120Hz performance.

Soak in the stunning colors, breathtaking details and gorgeous design of the 40" BRAVIA S-Series digital LCD HDTV.

The Sony KDL-40S4100 40" BRAVIA V-Series LCD TV has a slim, stylish display that brings video technology to your fingertips. Use it as a TV or a computer display that also enhances your room's decor with its sleek design. Bring a KDL-40S4100 home today; it's an HDTV Ready TV that delivers 1080p high-definition picture and impressive stereo sound. In addition to 3D comb filter and image panel driver, the KDL-40S4100 has three distinct imaging circuits including one-chip video processor to enhance video quality, reduce video noise and image blur. Moreover, you get motion adaptive I/P converter, CineMotion 3:2 reverse pull-down and Closed caption to enhance your video enjoyment. The SRS S-Force audio system provides the effect of surround sound with only two speakers.

Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTV's.